As a Sterling resort member from past 15years i would like to share my experience with people who might be planning to buy a new membership with STERLING HOLIDAY RESORTS. We are a regular traveller but everytime we plan our holidays we need to beg sterling to confirm our bookings. Whether its a peak season or OFF season sterling executive will give its members only one answer SORRY SIR ALL ROOMS ARE FULL ON THE PREFERRED HOLIDAYS THAT TOO CALLING THEM BEFORE A WEEK OF CHECK IN DATE. AND ASK TO CALL BACK LATER IF YOU CALL THEM AGAIN STILL SAME ANSWER ITS LIKE THEY ARE SAYING YOU ARE A FOOOOLLLLL FOR OWNING A MEMBERSHIP. But you call up the local property where you want to travel they always have rooms available. why ?? because non membership tariff is 500% more than the price of members tariff. Being a member also you dont have any rights to plan your holidays on your dates, you need to reschedule your plans to off season where the resort will have 90% availability in that case even if you ask for guest room or studio they will not give you. They will tell you to take 1 bhk or 2 bhk because that will fetch them more money then a standard rooms. WHAT IS MEMBERSHIP ACCORDING TO STERLING- YOU PAY US TO GROW AND GIVE US RIGHTS TO PLAN YOUR STAY AS PER OUR LIKING.